Companies die from not being eaten by their competitors, but from self-inflicted wounds. They don’t have discipline. Their best people get frustrated. They chase all these shiny objects that aren’t core to the business. They become complacent because of early success.
I put this quote on a slide at today’s foursquare company meeting. This is the last thing any startup founder wants to be associated with. And I feel that being self-aware, honest and transparent as a company, with everyone in the company - and letting that fuel an open dialog about what is and is not working within the company - is the best way to avoid this fate.
Blip is looking for a VP, Business Development to develop and execute a comprehensive distribution strategy for Blip’s expanding library of over 5 million web series episodes.
You have negotiated, closed and implemented deals with major media and…
The tipping point that many of us in the industry envisioned back in 2005 at the first Vloggercon is upon us. We’ve elbowed our way in and grabbed a seat at the table. Now it’s time to elevate our collective game and make original web series more vital and more valuable than ever. Producers spend a ton of time thinking about their stories, characters, lighting, host reads, and dozens of other things. But not enough time is spent thinking about who their show is for and how well they are speaking to their intended audiences. In other words, it’s essential producers make branding a priority.
At Blip, we’re practicing what we preach. One thing we’re doing to help elevate our brand is thinking about what we represent (or don’t) in the marketplace. Back in May, we launched a new destination site and tagline that clearly establishes our mission: to be the place to discover the best in original web series. Yesterday, we debuted a new logo designed by C&G Partners, the talented team who created logos for NBC, Sony Entertainment Television, Time Warner, and other big media companies. One of our goals for 2012 is to make the Blip brand much more meaningful and visible to audiences interested in original web series. This will make the shows on our platform even more valuable to advertisers so that we can continue to increase rates, which in turn helps producers earn more revenue. Producers can then re-invest that revenue to make more and better content, and the cycle of lifting our industry continues.
Head over to Tubefilter to read the rest of this guest post by our own Steve Woolf.
There’s a generation of young digital sellers who just don’t understand what it really takes to sell,” he said. “Selling is hard, getting your ass kicked eight of 10 times. You have to hire people who understand when someone says, ‘No,’ that that’s just when the job starts. A lot of this new crop of sellers doesn’t really understand that.
You have a ton of user-generated video online and full-length TV shows that people are increasingly watching online now, but there is a sweet spot in the middle that is premium content made specifically for the Web.
— Roy Sekoff, founding editor of the AOL’s Huffington Post Media Group via Hollywood Reporter (via rafimama)
